http://www.highsnobiety.com/2014/11/17/streetwear-corporate-ownership/
You don’t have to look far for proof of streetwear’s current boom. Everyone from Business Of Fashion to The New York Times is queuing up to sling you their two-cent take on the unprecedented growth of this once-fringe interest, and the question on everyone’s lips right now isn’t so much “when will it end?” but “how can you get involved?” In 2011, Reuters valued the global streetwear industry at a not-too-shabby $60 billion and since then that number has only grown. It goes without saying that such performance has not gone unnoticed…
In fact, while these impressive numbers still pale in comparison to the $290 billion-a-year luxury goods market, thanks to the continued cross-pollination of ideas between high-fashion and street culture, interest in the long-term future of streetwear has never been greater. Far from being seen as some immature younger sibling to the serious world of catwalks and couture or a diminished version of the high street, streetwear is now a credible, comparable force in the global market and many would like to see it managed in a similar manner. That’s code for one thing: more corporate ownership.
USA Streetwear Market Research Report - 2015
FASHION & STREETWEAR PREDICTIONS FOR 2015
BY LUIS RUANO
DECEMBER 30, 2014
http://thehundreds.com/2015-predictions/
MOBILE PHOTOGRAPHY’S INFLUENCE ON FASHION CONTINUES.
The rise of mobile photography in the last several years has been met with its fair share of criticism i.e. overuse of editing software, a watered-down perspective of quality, using the medium as a popularity contest, and so on and so forth. Undeniable amongst all the hoopla though is just how much influence it’s had on fashion. Whether it be positive or negative, it’s become more and more evident, especially in 2014. Marketing for several companies has at times been solely dependent on an independent photographer’s influence to the levels of creating exclusive campaigns aimed specifically at likes and followers.
http://www.fashionindustrynetwork.com/group/urbanclothing/forum/topics/786233:Topic:7340
All though the surf, skate, and hip-hop community all had their roots in streetwear. Japan emerged on the scene in the 1980's as well. The Japanese youth wanted everthing American, however, by the early 1990's they were helping pioneer the way to what Streetwear has become. Brands like BAPE and Real Mad Hectic became trendsetters by coming out with limited edition apparel, with background stories, and very high pricepoints. These factors led to obsessive followings, where many claim Asia/Japan get all the great sneakers and apparel.
http://dictionary.reference.com/browse/streetwear
A face-to-face and online survey will be held to gather an understanding of the relation between streetwear and social media.
http://www.investopedia.com/terms/b/brand-loyalty.asp
DEFINITION OF 'BRAND LOYALTY'
When consumers become committed to your brand and make repeat purchases over time. Brand loyalty is a result of consumer behaviour and is affected by a person's preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience or price. Companies will often use different marketing strategies to cultivate loyal customers, be it is through loyalty programs (i.e. rewards programs) or trials and incentives (ex. samples and free gifts).
Fashion Branding UnraveledBook by Kaled K. Hameide
Originally published: February 14, 2011
Author: Kaled K. Hameide
Bloomsbury Academic
The word brand comes from the Old Norse brandr, meaning to burn,' in reference to how owners stamped their livestock so they are distinguished from others' cattle. That process became necessary among traders to identify the quality of animals based on the name of the farm stamped on them. In that sense, both the term and its function have developed.
However, we can trace that need for distinction back to ancient times. There is evidence that the Greeks attempted to identify and distinguish their quality pottery products through the use of a stamp, a signature, or some symbol.
https://therearenoothers.wordpress.com/2011/12/28/othering-101-what-is-othering/
By “othering”, we mean any action by which an individual or group becomes mentally classified in somebody’s mind as “not one of us”. Rather than always remembering that every person is a complex bundle of emotions, ideas, motivations, reflexes, priorities, and many other subtle aspects, it’s sometimes easier to dismiss them as being in some way less human, and less worthy of respect and dignity, than we are.
https://cubiksrube.wordpress.com/2011/12/28/new-project-there-are-no-others/
This psychological tactic may have had its uses in our tribal past. Group cohesion was crucially important in the early days of human civilisation, and required strong demarcation between our allies and our enemies. To thrive, we needed to be part of a close-knit tribe who’d look out for us, in exchange for knowing that we’d help to look out for them in kind. People in your tribe, who live in the same community as you, are more likely to be closely related to you and consequently share your genes.
As a result, there’s a powerful evolutionary drive to identify in some way with a tribe of people who are “like you”, and to feel a stronger connection and allegiance to them than to anyone else. Today, this tribe might not be a local and insular community you grew up with, but can be, for instance, fellow supporters of a sports team or political party.
“If you’re not with us, you’re against us” is a simple heuristic people often use to decide whether someone is part of their tribe or not. If you are, then you can be expected to toe the line in certain ways if you don’t want to be ejected; if you’re not, you can be dismissed and hated as an “other”, the enemy.
https://scottlangdonproject.wordpress.com/2013/08/29/the-other-othering/
http://eebelz.com/2013/08/03/othering-eight-mile-and-original-sin/
http://ojs.statsbiblioteket.dk/index.php/qual/article/viewFile/5510/4825
Sune Qvotrup Jensen
From a social science point of view, identities are in some sense always social. This means that ethnic minority identities are always situated within specific social contexts and conditioned by them. One theoretical concept offered to explain such processes is othering, originally coined within post-colonial theory. But can this concept help us understand the processes of identity formation in everyday life? - page 63
http://othersociologist.com/otherness-resources/
Zevallos, Z. (2011) ‘What is Otherness?,’ The Other Sociologist, 14 Oct
Defining Otherness -
The idea of ‘otherness’ is central to sociological analyses of how majority and minority identities are constructed. This is because the representation of different groups within any given society is controlled by groups that have greater political power. In order to understand the notion of The Other, sociologists first seek to put a critical spotlight on the ways in which social identities are constructed. Identities are often thought as being natural or innate – something that we are born with – but sociologists highlight that this taken-for-granted view is not true.
Rather than talking about the individual characteristics or personalities of different individuals, which is generally the focus for psychology, sociologists focus on social identities. Social identities reflect the way individuals and groups internalise established social categories within their societies, such as their cultural (or ethnic) identities, gender identities, class identities, and so on. These social categories shape our ideas about who we think we are, how we want to be seen by others, and the groups to which we belong.
Ideas of similarity and difference are central to the way in which we achieve a sense of identity and social belonging. Identities have some element of exclusivity. Just as when we formally join a club or an organisation, social membership depends upon fulfilling a set of criteria. It just so happens that such criteria are socially-constructed (that is, created by societies and social groups). As such ‘we’ cannot belong to any group unless ‘they’ (other people) do not belong to ‘our’ group. Sociologists set out to study how societies manage collective ideas about who gets to belong to ‘our group’ and which types of people are seen as different – the outsiders of society.
Social Network in marketing (Social Media Marketing)
Opportunities and Risks
International Journal of Managing Public Sector Information and Communication Technologies (IJMPICT) Vol. 2, No. 1, September 2011
Waad Assaad, Jorge Marx GómezCarl von Ossietzky, Ammerländerheerstr. 114-118, 26129 Oldenburg, Germany
http://airccse.org/journal/mpict/papers/0911ijmpict02.pdf
Blogs: A blog (a blend of the term "web log") is a type of website or a part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse- chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. The blog is the most important applications in the field of social software, because it links all principles of social software. Each user has the option of free and without specific technical knowledge to contribute (post) blog publishes. - Page 16
Social Network in marketing (Social Media Marketing)
Opportunities and Risks
International Journal of Managing Public Sector Information and Communication Technologies (IJMPICT) Vol. 2, No. 1, September 2011
Waad Assaad, Jorge Marx GómezCarl von Ossietzky, Ammerländerheerstr. 114-118, 26129 Oldenburg, Germany
http://airccse.org/journal/mpict/papers/0911ijmpict02.pdf
Marketing is the process, which is used to determine what products or services can be of interest to customer. Social networks help in improving the marketing of organizations to new insights about the brand, which offers innovative ways to implement the basic marketing programs, as well as new methods to win in online discussions of important business. So they can use these new opportunities, they need the tools that their companies can monitor conversations across the Internet effectively and participate. The goal is to link the success of activities in social networks with marketing programs and processes. - Page 15
Social networks provide the opportunity to talk with customers on a personal level, which is usually difficult to achieve or impossible through traditional channels. Marketing on social networking sites is not a substitute for traditional marketing. It should be treated as an additional channel with unique characteristics that can complement other marketing activities. With this approach, we can increase the effectiveness of each channel. - Page 15
Communication
Instant messaging (IM) is a form of real-time direct text-based communication between two or more people using personal computers or other devices, along with shared software clients. The user's text is conveyed over a network, such as the Internet. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling. - Page 16
Advertising 2.0: Social Media Marketing in a Web 2.0 World
- 2008
- By Tracy L. Tuten
https://books.google.co.uk/books?hl=en&lr=&id=ScdF1-vHvHwC&oi=fnd&pg=PR7&dq=social+media+and+advertising&ots=2LPi5kUGPx&sig=-mnpz8P5EG6z3SmlOMAi9thK42M#v=onepage&q=social%20media%20and%20advertising&f=false
Social media exists in the context of communities-communities built of people who develop and nurture relationships by creating, cocreating, sharing, commenting, and engaging in content. One could say that this book grew out of just such a community in as much as it has benefited from the contributions of others. - Page 1
http://www.ukessays.com/essays/marketing/how-successful-is-rolex-marketing-essay.php#ixzz3r6g9f0LR
Rolex was the first brand to introduce waterproof watch in the year 1926. All of the watches are designed with fine quality materials and everything is done in detail so that there are no defects in the final products (Brandz, 2010).
Rolex is a luxury brand that can be bought by only selected group of people; the company has clarity about its target market and has designed its marketing strategy in accordance with the market requirements.
Rolex has created distinctive image in the market by portraying itself as the luxurious brand that is worn by celebrities. Everyone who wants to develop an association with any of the favorite personalities is buying and using Rolex watches.
The data collected from primary and secondary researches showed that the luxury brands in the wristwatch industry are Rolex, Omega, Dior, Cartier, Tag Heuer and Swatch. Majority of the people ranked Rolex and Cartier as the best luxury brands that have high quality and give the users a sense of pride for owning the watch of leading brands. The key factor that influenced in creation of such perception was the celebrity endorsement. More than 80% of the respondents that they get attracted those advertisements that have their favorite personalities or celebrities as they know that the person will tell the truth about the brand.
http://www.forbes.com/companies/rolex/
Rolex is the leading name in luxury wristwatches. It is headquartered in Geneva, Switzerland, but relies on 4,000 watchmakers in more than 100 countries. It created the world's first waterproof watch in 1926. Operating profit margins for the brand hover around 30%. Some of the world's most famous athletes pitch Rolex watches including: Tiger Woods, Phil Mickelson, Roger Federer and Lindsey Vonn.
#65 World's Most Valuable Brands
The Basement
The fastest growing and most exclusive forum for urban fashion, critically curated and meticulously administrated. The Basement describes itself as “one of the most cohesive and formidable social networking communities on the internet.”
The group is home to 30,000 members and counting. Establishing a precedent that sets The Basement apart from other groups by prioritising mutual respect to build a community of likeminded and trustworthy individuals.
Focused on more than just buying and selling rare clothing the group offers regular meet-ups and events, as well as releasing exclusive merchandise and collaborations with independent brands.
Introducing The Basement, the Strongest Streetwear Community on the Internet
- http://uk.complex.com/style/2015/08/the-basement-online-streetwear-community
Mitchell believes that streetwear's multiple layers adds to fans obsession with the genre, especially in the age of social media. "People have always latched onto something and pushed it further within the communities, to the stage that there are subcultures within subcultures," Mitchell told Dazed. "Now within an age which is dominated by social media, people don't have to be out on the street to be seen in the latest items."
Inside the internet’s most dedicated fashion community
From a few members to a 20,000+ strong family, how The Basement became the virtual hangout of streetwear’s hardcore fans
"Within street style – people have always latched onto something and pushed it further within the communities, to the stage that there are subcultures within subcultures. Now within an age which is dominated by social media, people don't have to be out on the street to be seen in the latest items. With everyone wanting to be on trend, The Basement’s mixed background helps the hardcore fans – both new and old – to gain more knowledge." - Peter Mitchell
“People ask what brands do the best denim, what songs to listen to in a certain genre, what brand was a celebrity wearing – there will always be one person that will help a member out” – Peter Mitchell
Social media has a growing effect in many perspectives: from one standpoint, it reverses theway how and why users communicate with each other. From another standpoint, it permits ofthe extension of marketing communication opportunities both in a business-to-business (B2B)and a business-to-consumer (B2C) aspect.
Page 1.
http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&ved=0CDUQFjADahUKEwjvybjZmoPJAhUGYg8KHVhnCHM&url=http%3A%2F%2Fwww.uni-corvinus.hu%2Findex.php%3Fid%3D41618%26type%3Dp%26file_id%3D970&usg=AFQjCNHwTJJDxlPmj0PRCO3Hs3FDnyQBZA&sig2=X-hwap0MSC0E-qOhgfrs4w
