Name / from

How into streetwear fashion are you

50/50

70/30

Very skated alot

Big 

How do you keep uoto date on brands n trends

Instagram sed online

Social Main 99% or people in street

Traing and work social more social media 

Events social media  

In your option how reliant are streatwear brands on promotion theough social media

Absolutely bread n butter. Cudtomefs tag. Word of moan is sociL media. 

Alot mainly 

Free promotion 

Guy promoted his brand loads of sails. 

Alot way up 

Very Bloggers prmoters 

Nothings close 

Vuy owned small company n got6000 on comp

Competitions & proces. 

Repost for 10%

Blvck

Immensly

Mainly Instagram 

Highly. Because its populated. Comunity. Can find brands throught other sourses. Streams 

"To what extent is streetwear reliant on promotion through social media."

Trends, Branding, Graphics, Lifestyle / Culture, Othering.

Explain streetwear

- Casual clothing, seen as fashionable by skateboarding a hip-hip culture.
- Originated by West coast skateboarders

Explain brand & trend
What is a trend?
What informs trend?


Case studies.
A solid brand with strong connotations e.g. rolex

Henry Holland?

Celebrity culture

Status & wealth

“Street to me is where it all starts. From the ground up street is the seed to all other fashion. I like to see streetwear brands lead the trend in fashion.” (Vogel, 2007) Kenta Goto pg 37 streetwear S. Vogel 2007

"Because of this, stores are investing in streetwear in a new way. Harvey Nichols, an international luxury lifestyle store in London, now boasts that 63% of its contemporary menswear is Streetwear."
Geyimler 2013 - Google it

Advertising

Retailers don't usually spend much on advertising as manufacturers do because the store itself plays a major role in communicating the brand. Nevertheless, advertising is still utilized by stores who force economic viability of the expense.
The approach to the advertising message can have different focuses.
• Reinforce how the store reflects a specific lifestyle.
• Builds a dream to which the customers aspire.
• Builds a mood around a product.
• Creates interest through humour.
• Demonstrates how the products relate to the consumer's everyday life.
• Demonstrates usage or functionality of a product.

Image

An image is how the consumer ends up seeing or understanding the brand. It can coincide with all differ from what the brand had planned. Images created by customers can be positive or negative, and successful brands are those for which the targeted positioning and image coincide.
The image the customer develops is affected by his or her own experiences with the brand and its competitors: the customer's cultural, religious, and economic background, as well as many of the external influences. As we've seen a brand cannot totally control these external influences and experiences, but it tries to create the conditions and incentives that may result in a more positive experience.

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How Stüssy Became a $50 Million Global Streetwear Brand Without Selling Out

http://www.businessoffashion.com/articles/intelligence/how-stussy-became-a-50-million-global-streetwear-brand-without-selling-out