Chapter One - Social Media - Advertising

Socialnomics: How Social Media Transforms the Way We Live and Do Business 

By Erik Qualman

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https://books.google.co.uk/books?hl=en&lr=&id=yAqD19i2U0UC&oi=fnd&pg=PT13&dq=social+media+and+fashion&ots=AwKiU1vR4D&sig=lxkMTNNbsQP2hY1I4_5ldHS7OV8#v=onepage&q=social%20media%20and%20fashion&f=false