Social Network in marketing (Social Media Marketing)
Opportunities and Risks
International Journal of Managing Public Sector Information and Communication Technologies (IJMPICT) Vol. 2, No. 1, September 2011
Waad Assaad, Jorge Marx GómezCarl von Ossietzky, Ammerländerheerstr. 114-118, 26129 Oldenburg, Germany
http://airccse.org/journal/mpict/papers/0911ijmpict02.pdf
Marketing is the process, which is used to determine what products or services can be of interest to customer. Social networks help in improving the marketing of organizations to new insights about the brand, which offers innovative ways to implement the basic marketing programs, as well as new methods to win in online discussions of important business. So they can use these new opportunities, they need the tools that their companies can monitor conversations across the Internet effectively and participate. The goal is to link the success of activities in social networks with marketing programs and processes. - Page 15
Social networks provide the opportunity to talk with customers on a personal level, which is usually difficult to achieve or impossible through traditional channels. Marketing on social networking sites is not a substitute for traditional marketing. It should be treated as an additional channel with unique characteristics that can complement other marketing activities. With this approach, we can increase the effectiveness of each channel. - Page 15
Communication
Instant messaging (IM) is a form of real-time direct text-based communication between two or more people using personal computers or other devices, along with shared software clients. The user's text is conveyed over a network, such as the Internet. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling. - Page 16
Advertising 2.0: Social Media Marketing in a Web 2.0 World
- 2008
- By Tracy L. Tuten
https://books.google.co.uk/books?hl=en&lr=&id=ScdF1-vHvHwC&oi=fnd&pg=PR7&dq=social+media+and+advertising&ots=2LPi5kUGPx&sig=-mnpz8P5EG6z3SmlOMAi9thK42M#v=onepage&q=social%20media%20and%20advertising&f=false
Social media exists in the context of communities-communities built of people who develop and nurture relationships by creating, cocreating, sharing, commenting, and engaging in content. One could say that this book grew out of just such a community in as much as it has benefited from the contributions of others. - Page 1
Chapter One - Social Media - Advertising
