Trend Analysis: Financial Trends

• Customers who follow the streetwear industry trends are wiling to spend 20-30% more for an average cotton t-shirt with a company logo on it (I.e. Crooks & Castles, Billionaire Boys Club, etc.)

• There are an estimated 1.4 billion cotton T-shirts are soldannually in the U.S" totaling more than $18 billion in revenue.

• 31.7% of Men's Clothing Stores' Sales were for Sports Apparel, Sweaters, Shirts, and T-Shirts

http://www.highsnobiety.com/2014/11/17/streetwear-corporate-ownership/

You don’t have to look far for proof of streetwear’s current boom. Everyone from Business Of Fashion to The New York Times is queuing up to sling you their two-cent take on the unprecedented growth of this once-fringe interest, and the question on everyone’s lips right now isn’t so much “when will it end?” but “how can you get involved?” In 2011, Reuters valued the global streetwear industry at a not-too-shabby $60 billion and since then that number has only grown. It goes without saying that such performance has not gone unnoticed…

In fact, while these impressive numbers still pale in comparison to the $290 billion-a-year luxury goods market, thanks to the continued cross-pollination of ideas between high-fashion and street culture, interest in the long-term future of streetwear has never been greater. Far from being seen as some immature younger sibling to the serious world of catwalks and couture or a diminished version of the high street, streetwear is now a credible, comparable force in the global market and many would like to see it managed in a similar manner. That’s code for one thing: more corporate ownership.


USA Streetwear Market Research Report - 2015

U,S, Streetwear Report 2015

EXECUTIVE SUMMARY

In a way, streetwear is like porn-we can't exactly define it, but we know it when we see it. Though, that doesn't necessarily make determining the business numbers of it any easier.

In 2006, accounting firm Grant Thorton pegged urban apparel sales at $58 billion. In 2011, the streetwear market was estimated by Reuters to have a value of $60 billion USD. The streetwear industry valued at over $70 billion USD for FY2012, is likely closer to $75 billion for FY2013. The Global Sportswear Apparel Market, which includes surf and skate apparel, was valued at $150 billion for FY 2013. The luxury goods market, fond of co-opting streetwear (think: Givenchy's Rottweiler), is estimated to be worth $290 billion (£230 billion euros) for 2014.

Since the 1968 Paris riots, high-fashion has been inspired by street fashion. Yves Saint Laurent started it, then Vivienne Westwood took the torch by selling high-fashion punk. Raf Simons has been doing "street" menswear with his eponymous brand since 1995--and continues to. Meanwhile, rappers began name-dropping brands as soon as they began to fiow. As the prominence and wealth of rappers grew, the brands they mentioned changed: from edldas to Masion Martin Margiela, By doing 50, rappers schooled street kids on the finer things in life, It's a logical jump--streetwear has always been obsessed with exclusivity and limited-edition goods--which high fashion (with its high prices) inherently provides. 50, in funny twist of events,

FASHION & STREETWEAR PREDICTIONS FOR 2015

BY LUIS RUANO
DECEMBER 30, 2014

http://thehundreds.com/2015-predictions/

MOBILE PHOTOGRAPHY’S INFLUENCE ON FASHION CONTINUES.

The rise of mobile photography in the last several years has been met with its fair share of criticism i.e. overuse of editing software, a watered-down perspective of quality, using the medium as a popularity contest, and so on and so forth. Undeniable amongst all the hoopla though is just how much influence it’s had on fashion. Whether it be positive or negative, it’s become more and more evident, especially in 2014. Marketing for several companies has at times been solely dependent on an independent photographer’s influence to the levels of creating exclusive campaigns aimed specifically at likes and followers.

http://www.fashionindustrynetwork.com/group/urbanclothing/forum/topics/786233:Topic:7340

All though the surf, skate, and hip-hop community all had their roots in streetwear. Japan emerged on the scene in the 1980's as well. The Japanese youth wanted everthing American, however, by the early 1990's they were helping pioneer the way to what Streetwear has become. Brands like BAPE and Real Mad Hectic became trendsetters by coming out with limited edition apparel, with background stories, and very high pricepoints. These factors led to obsessive followings, where many claim Asia/Japan get all the great sneakers and apparel.

http://dictionary.reference.com/browse/streetwear

streetwear

/ˈstriːtˌwɛə/ 

noun

1.

fashionable casual clothes

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

A face-to-face and online survey will be held to gather an understanding of the relation between streetwear and social media.

The survey was created which a mixture of both online questions and face-to-face questions to be able to gather both in depth responses, as well as faster initial responses.