Users of the world, unite! The challenges and opportunities of Social Media
Andreas M. Kaplan *, Michael Haenlein
ESCP Europe, 79 Avenue de la Re ́publique, F-75011 Paris, France
2010
Blogs, which represent the earliest form of Social Media, are special types of websites that usually display date-stamped entries in reverse chronologi- cal order (OECD, 2007). They are the Social Media equivalent of personal web pages and can come in a multitude of different variations, from personal diaries describing the author’s life to summaries of all relevant information in one specific content area. Blogs are usually managed by one person only, but provide the possibility of interaction with others through the addition of comments. Due to their historical roots, text-based blogs are still by far the most common.
- Page 64
Users of the world, unite! The challenges and opportunities of Social Media
Andreas M. Kaplan *, Michael Haenlein
ESCP Europe, 79 Avenue de la Re ́publique, F-75011 Paris, France
2010
As of January 2009, the online social networking application Facebook registered more that 175 million active users. To put that number in perspective, this is only slightly less than the population of Brazil (190 million) and over twice the population of Germany (80 million)!
- Page 59
Andreas M. Kaplan *, Michael Haenlein
ESCP Europe, 79 Avenue de la Re ́publique, F-75011 Paris, France
2010
Blogs, which represent the earliest form of Social Media, are special types of websites that usually display date-stamped entries in reverse chronologi- cal order (OECD, 2007). They are the Social Media equivalent of personal web pages and can come in a multitude of different variations, from personal diaries describing the author’s life to summaries of all relevant information in one specific content area. Blogs are usually managed by one person only, but provide the possibility of interaction with others through the addition of comments. Due to their historical roots, text-based blogs are still by far the most common.
- Page 64
Users of the world, unite! The challenges and opportunities of Social Media
Andreas M. Kaplan *, Michael Haenlein
ESCP Europe, 79 Avenue de la Re ́publique, F-75011 Paris, France
2010
As of January 2009, the online social networking application Facebook registered more that 175 million active users. To put that number in perspective, this is only slightly less than the population of Brazil (190 million) and over twice the population of Germany (80 million)!
- Page 59
