The Basement
The fastest growing and most exclusive forum for urban fashion, critically curated and meticulously administrated. The Basement describes itself as “one of the most cohesive and formidable social networking communities on the internet.”
The group is home to 30,000 members and counting. Establishing a precedent that sets The Basement apart from other groups by prioritising mutual respect to build a community of likeminded and trustworthy individuals.
Focused on more than just buying and selling rare clothing the group offers regular meet-ups and events, as well as releasing exclusive merchandise and collaborations with independent brands.
Introducing The Basement, the Strongest Streetwear Community on the Internet
- http://uk.complex.com/style/2015/08/the-basement-online-streetwear-community
Mitchell believes that streetwear's multiple layers adds to fans obsession with the genre, especially in the age of social media. "People have always latched onto something and pushed it further within the communities, to the stage that there are subcultures within subcultures," Mitchell told Dazed. "Now within an age which is dominated by social media, people don't have to be out on the street to be seen in the latest items."
Inside the internet’s most dedicated fashion community
From a few members to a 20,000+ strong family, how The Basement became the virtual hangout of streetwear’s hardcore fans
"Within street style – people have always latched onto something and pushed it further within the communities, to the stage that there are subcultures within subcultures. Now within an age which is dominated by social media, people don't have to be out on the street to be seen in the latest items. With everyone wanting to be on trend, The Basement’s mixed background helps the hardcore fans – both new and old – to gain more knowledge." - Peter Mitchell
“People ask what brands do the best denim, what songs to listen to in a certain genre, what brand was a celebrity wearing – there will always be one person that will help a member out” – Peter Mitchell
Chapter One - Social Media - The Basement
