Fashion Branding UnraveledBook by Kaled K. Hameide
Originally published: February 14, 2011
Author: Kaled K. Hameide
Bloomsbury Academic
The word brand comes from the Old Norse brandr, meaning to burn,' in reference to how owners stamped their livestock so they are distinguished from others' cattle. That process became necessary among traders to identify the quality of animals based on the name of the farm stamped on them. In that sense, both the term and its function have developed.
However, we can trace that need for distinction back to ancient times. There is evidence that the Greeks attempted to identify and distinguish their quality pottery products through the use of a stamp, a signature, or some symbol.
Chapter One - Branding - What is branding?
