Essay q.

"To what extent is streetwear reliant on promotion through social media."

Trends, Branding, Graphics, Lifestyle / Culture, Othering.

Explain streetwear

- Casual clothing, seen as fashionable by skateboarding a hip-hip culture.
- Originated by West coast skateboarders

Explain brand & trend
What is a trend?
What informs trend?


Case studies.
A solid brand with strong connotations e.g. rolex

Henry Holland?

Celebrity culture

Status & wealth