Analysing adverts
This Paco Rabanne advert is a main example of companies creating social groups and turning luxury products into necessities products. By having the product and women presented in gold, this advert shows the reader that these are necessities for the reader to become like the man portrayed in the advert. Gold is the only colour presented to symbol power, wealth, luxury and durability.
The Balenciaga advert is a non-content advert with nothing but the logo, clothes and model. The advert communicates nothing about the brand to the reader, however this style of advertisement allows the company to advertise a very detailed and high quality shot of their products.
This Rolex advert is a very simple, non-context aimed to show off their product in as much detail as possible. The high resoltuion photo creates a very simple an sophisticated feel to the advert, which is the USP of Rolex and their watches.
